Archive for: June, 2023

The Dynamics of Direct Hire Services in Employment Generation

Jun 24 2023 Published by admin under Uncategorized

Direct hire staffing service firms had emerged as the distinct placement services providers specialized in placing the highly skilled office and administrative support professionals in full time job positions. The job positions may relate to any type of organizations or enterprises from small and medium sized enterprises to Multinational Corporations or MNC’s. The direct hire staffing services are enabling organizations to get candidates as their full time employees in positions across major technologies, business operations and industries. Through these type of services, companies are able to deliver their products and services on time and creating a good rapport with their business clients and customers.

In this type of services the mode of payments are usually based on receiving payments on contingency basis and therefore the client organizations pays the staffing service providers only when they had placed the candidates as their employees. This mode of staffing is eliminating the time consumed with the tasks associated with the recruiting and hiring by the organizations themselves. Organizations looking for regular full time employees are approaching the Employment Agencies or staffing firms due to the following three factors:

Not having time or resources to advertise openings,
Unable to sift through numerous applications and resumes due to lack of qualified human resources staff,
Want to invest their time on core business activities rather than on scheduling and conducting numerous interviews and skill testing the applicants.
Want to assimilate new techniques for their staffing requirements by utilizing these services.
The staffing firms are the best source for finding the best possible match for the client organizations’ specific job requirements. The role of staffing services can be observed from the fact that about seven firms generated at least $25 million in direct hire staffing revenue in 2011 accounting for about 10% of the total staffing market. The top two staffing firms in the United States, Robert Half International and Randstad companies on the staffing firm list cumulatively represent 10% of the U.S. direct hire services market. As per the estimates of the staffing industry analysts, this generated about $5.1 billion in 2011.

It is estimated that the talent acquisition through Staffing services or agencies in the United States number around 150 million professionals out of which an estimated twenty five percent of them change their employers every year. These services are helping the organizations in getting qualified and well-experienced employees irrespective of their business sectors or industry.

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Market Cycles That Everybody Should Know

Jun 24 2023 Published by admin under Uncategorized

Traders or Investors, everybody likes to see the chart to know where their stock company stands. But analyzing the chart without understanding the basics of market cycles leads nowhere. It is a mandatory task to know about the market cycle before you go long or short in a stock. This article covers the four major types of market cycles.

Trending – The term “Trending” has become popular these days since Twitter takes control of most of us. In the stock market, trending means a stock moves in a direction actively either in uptrend or downtrend. If stock market trends, it indicates the stock has full support of bulls/bears. You can win most of the time when you enter the stocks in trending phase.

Consolidation – It is a bit of boring phase. The stock starts to move sideways, indicating both the bulls and bears are unclear about the company’s direction. The stock remains in consolidation phase until good or bad news flows in the market. Though it is in an unclear phase, there are also traders who love to jump in consolidation phase. In consolidation phase, the market is likely to move between the known support and resistance level. Pro traders take advantage of it and build a system that works in consolidation phase. Usually their system gives buy signal at support level and sell signal at resistance level. I suggest traders not to get in a stock at consolidation phase as the stock may remain in this phase for many months. This phase is not suitable for swing traders as they primarily look for riding the trend.

Breaking point of Consolidation phase – This is the area where we need to focus because, if consolidation phase breaks, it indicates either bulls or bears are going to take control of the stock for a while. After a war between buyers and sellers, one of them would decide to give up and that’s the point where the other party dominates; it is called as Breaking point of Consolidation phase

Correction – In trending phase, suddenly you can see a short and sharp reversal mode of the primary trend and that is called as Correction phase. Correction phase occurs due to profit-taking factor, greed factor, when some of the traders/investors feel it’s overvalued. It seems stock is likely to go in opposite direction of the primary trend but actually it rests for some time and follows the primary trend. Elliot wave analysis can help us identify the correction waves in the chart.

Conclusion

Why is it necessary to understand the market cycle
If you judge the market cycle incorrectly, the result costs more. For example, Investors can stay in consolidation phase for years but consolidation phase will not help traders in any way as it consumes most of our time. So, when you have a trading system in place, check if your system can adapt in all of the market cycles Trending, Consolidation, Breaking point of consolidation, Correction.

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Excel At Social Media Marketing With These Crucial Pointers

Jun 24 2023 Published by admin under Uncategorized

Your headline is crucial to a good post. Most social networks encourage you to keep your posts short, and if you were to post a long article, chances are no one would take the time to read it. Try posting a link to your article with a good headline that both grabs your readers’ attention and explain what the article is about.

To make sure people keep coming back to your page, update it regularly! If you have a consistent update schedule, people will keep coming back to see what you’ll post next. If you only update sporadically, people will lose interest, and they won’t see your content when you do share it.

You can get your followers’ attention by posting something in a format that makes reading easier. For instance, try coming with a list of top 10 tips or writing questions and answers. The visual aspect of your article will make it more appealing and your readers will be more likely to share it.

A good thing to keep in mind when it comes to social media marketing is to have a look at your competition. See what your competition is doing, and get ideas that you can take from them in which you can implement into your strategies for your future goals with social media marketing.

Use social media marketing to direct people to your website. Social media is limited compared to what a website can offer. For instance, you cannot directly sell a product from your page on social media, but you can from a website. Doing this can lead to a direct sale by using social media marketing.

Whatever your choice is for social media marketing, make sure that you use correct grammar. Meanwhile it is tempting to use abbreviations such as LOL or LMAO, remember that you are trying to come across as a professional who knows a lot about his or her company. Do your best to spell everything correctly and use punctuation where it is needed.

Using social media is a great way to find potential customers doing keyword searches. If you are in the home improvement business in Tampa, reply to users who post topics with the phrase “remodeling in Tampa”? or “looking for a contractor in Tampa”?. Many business will generate a hundred new customers this way every month.

Maintain a positive perspective regardless of what others post on your page when using social media marketing. Being positive is essential to making your customers feel good when they visit your page. If they feel good, they are more likely to share your page or revisit to see what deals or promotions you may have running.

The holidays may be a big time of the year, but don’t use the opportunity in the wrong way. It isn’t the best phase to test out new theories or gamble with a big risk. Stick to your proven guns and utilize them in a more customer-friendly manner. You will have all year to plan out a strategy for the next holiday season.

The key to being successful using social media marketing is to have excellent content. This content has to be inspiring, educational, and interesting so that your followers will want to share it. When they share your content, you and your business are being exposed to new potential followers who may also share your content and build your social media presence.

Social media is an extremely vast and powerful tool. It should be something that all business owners squeeze into their marketing plans, despite their other advertising routes. It will work perfectly with any options you have already started developing and won’t require an entire rework of your core scheme. However, it is important that you follow the advice given and always focus on reaching a better future.

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Mobile Marketing Via Smartphones – The New Business Mantra

Jun 24 2023 Published by admin under Uncategorized

Smartphones are now in almost everyone’s pocket and if you are running a business you need to be aware of and have a presence on the mobile marketing platform. Unlike a laptop or desktop computer or even a tablet or phablet, a smart phone is always on and very easily accessible – you have a virtually captive potential customer. Therefore it is imperative that you make use of this opportunity to pitch your business and make a sale.

Mobile Marketing – The Future Is Here

Will you get a return on investment for the advertising? Maybe not immediately, but you will have the early mover advantage in your favor. In today’s hyper-connected scenario couples with a short attention span, you need to take advantage of this newer marketing option. Over time, this will translate into fresh business or more business, adding to the income kitty. In fact mobile advertising may reach more than five billion dollars by 2015 according to a recent study. That is why it makes sense to have a presence in mobile marketing.

The popularity of smartphones is on the rise: as many as 50 percent of Americans use smartphones instead of basic phones and the numbers are rising all over the world. While younger people are more likely to opt for smartphones, the fact that a smartphone is virtually a mobile computer means that it is used by business people, those who need to be on the go and the professionals.

How Do You Use Mobile Marketing

There are many ways to exploit the reach of smartphones for mobile advertising. Among them are:

• Apps – Often large business have dedicated apps that allow the customer to interact with them directly. Apps can be used for transactions or as part of brand building and customer engagement. When you have your app on somebody’s smartphone, you are in more direct contact with a client than an advertisement in the newspaper or even a website. An interactive app translates into more business.

• Banner ads – With banner ads you can more easily target customers in a designated demographic area. This allows for a narrower focus if that is what you require. Here is where you can put your offers and promotions, discount coupons or whatever that you need to entice the client.

• QR Code – QR codes are still relevant as people use them for a more interactive experience. The very fact that a person with the phone is using the QR code means that he already has some interest in the product or service that you are offering.

• Integrated campaigns – You can and should use any mobile marketing advertising as part of larger advertising plans, including emails, smses, websites and actual physical stores or businesses. You should also easily be found on the user’s smartphone one way or the other.

Don’t forget that smartphones are also mobile computing devices, so you need to have a web presence and social media presence as well as direct mobile advertising.

You need to have the right mix for your business – if your business has a wide reach, you need to target a larger demographic of customers. However, if you business is very local, your focus ought to be narrower and with mobile marketing you can target just the kind of demographic that your business requires. Just as you want more customers for your business, remember people are also looking for value for money and time. As such, mobile marketing which is easy to read and follow, offers to fulfill a need, offers value, reaches the right targets benefits both the clients and the business. Mobile advertising also offers a fast call to action and has a shorter response time, leading to greater efficiency and translating into sales.

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Do You Practice Attraction-Based Marketing or Interruption-Based Marketing?

Jun 24 2023 Published by admin under Uncategorized

What is the goal of your business?

When I ask this question to audiences large and small, most reply, “To make money.” E-Myth fans suggest that it’s “To sell your business.” Many will quote their mission statements. The answer is analogous to an acorn; the entire tree is contained within. The goal of your business is:

To Find and Keep Customers.

The way we find customers has changed significantly over the last few decades.

When we survey all the methodology available to us today in the marketing mix, this can range from personal sales calls to print, radio, TV, billboards, direct mail, Google AdWord advertising and Facebook to name just a few.

The best method has always been through customer referrals. We know that it costs 5x as much to find a new client as to service an existing one. We refer to this as “working the back end of the funnel.” The best prospects to buy from us in the future are usually people and businesses who have purchased from us in the past.

How is your back end-marketing program? Are you using current technology to find, communicate, keep and sell to your current database? I have bought from thousands of vendors over one hundred trade shows throughout the past 25 years. I am simply amazed at how many companies never follow up! This is a major faux-pas, equivalent to leaving money on the table. Can you afford to do this?

On your website, do you have an automated system for continuously generating leads and an auto-responder for servicing those leads? Once you get a lead, how do you follow up? How often do you follow up? One of the greatest tools of your online business (read: online business vs. website) is the ability for you to acquire leads and service them in a timely fashion, continuously.

Do you want more clients, customers and patients?

Entrepreneurs make profit solving problems. What problem or pain in the marketplace does your product or service solve?

How are you communicating that you have the answer to my problem?

The big mistake you can make on the web (in advertisements – traditional and online) is telling people what you do. In Attraction-Based Marketing, we tell our future clients what they get: features versus benefits.

Your future customer only wants to know three things:

1) Can I trust you?

2) Do you know what you’re talking about?

3) What can you do for me?

It’s all about Trust, Credibility and Benefit. If you can honestly and accurately build a relationship, establish trust, provide credibility via the endorsement of raving fans and show how, what you service or sell will directly benefit them. Then you will be on the way to closing the sale and acquiring a new client or patient.

Fact: 86% of consumers trust peer recommendations, only 14% trust advertisements.

Short-sided business people look for one sale. The long view is to ask yourself:

“What is the lifetime value of my customer? “How can I turn a satisfied customer into a referral to bring new business? How can I keep my customers satisfied?

Share relevant, applicable content on a continuous basis; tell compelling success stories from your raving fans of which your exceptional business has provided exceptional service to. And hold benefit driven solutions at the top of your mind.

The formula for success: Stop thinking about your website as a website. Start and continue to think of your presence on the net as your online business, no different than having a brick and mortar location, or maybe you have both, which is even better…

Action plan:

• Make a relevant content rich video, upload it to your YouTube channel, embed on your site and watch your organic Google rankings increase. YouTube is the 2nd largest search engine in the world.

• Embed a web form for gathering names in exchange for something of real value.

• The web form should be correlated directly with any one of a dozen good E-Marketing firms: iContact, Aweber, Mail Chimp, Constant Contact, Vertical Response, etc. Looking for an industrial strength application that will walk the dog and tell you what someone on your list of 85,000 had for lunch? Email me!

• Want to utilize the most targeted marketing opportunity for a specific demographic out there? Facebook or LinkedIn.

• Formulate a plan for communicating with your client base on a regular basis, utilize your database and send out relevant content along with excellent offers. Showcase your expertise via articles, blogs and quality cross-links from relevant websites. (Did you know that swapping links with spammy sites that have no relevance to your product will actually lower your Google ranking juice?)

• Solicit endorsements, testimonials, and success stories from your highly satisfied customers: post these on your site. The best method: Short videos.

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Strategic Market Analysis

Jun 24 2023 Published by admin under Uncategorized

Last week, I sat through a meeting with one of my clients where we discussed the infamous question of “who are we?” that faces every retailer. As retailers grow – both in store count and in product diversity – the ongoing challenge is to keep a laser focus on what the brand really stands for. Growth for the sake of growth can deteriorate the essence of the brand faster than any other catalyst.

Developing a Strategic Market Analysis is critical for companies that grow one of two ways: 1) organically or 2) through acquisition. For organic companies, the question is easier to implement with varying geographic nuances. Speed to market share is much slower with companies that build new stores (organic growth) then it is for companies that acquire locations. The challenge with growth through acquisition is that the company is buying someone else’s dream. Enveloping their dream into the go-forward direction of the acquiring company is the toughest part.

Companies in growth modes are faced with an ongoing dilemma of keeping their expanding portfolio on plan with regard to their strategic branding direction. In concert with maintaining a store database, creating a strategic market analysis helps act as a guide post for every new store entity that comes on board. While the vision of the founders may be more aspirational, how an organization plans to grow often predicates what their strategic market analysis ultimately identifies.

What Do You Want To Be? This is easier said than done. First and foremost, it has to be believable. Many brands aspire to be something they are not. If Waste Management were to claim they are the “Tiffany of waste hauling”, it would be a farfetched stretch. Secondly, it has to be practical. I once worked for an organization that did not like a certain word that was embedded in the logo of the brand. Simple enough, we will remove the word… until the estimated cost was north of $7 million since the logo was on the stores, uniforms, packaging, letterhead, etc. Great thought, impractical reality check.

Identify The Roadblocks: As mentioned above, some of the roadblocks are due to the type of growth the company expects or the capital expense to turn a vision into reality. With an acquisition growth model, the strategic market analysis should determine on a store-by-store roll up of what could be and that will determine who the company canbe based on an acquisition model. When you buy others visions, there are limits on how far you can influence your brand unless you are simply buying dirt and plan to raze and re-build at an inflated capital expense.

Fantasy Vs. Realism: We all want to be best in class, but sometimes the reality is that we can’t. Either through the physical limitations or financial ones, the fact is that with a growth-oriented company, many outside factors influence “who we want to be.” If money is no object, then the issue is solved. For the other 99.9%, prudent investment is clearly the mandate in order to achieve the ROI on investments. It is time to check the ego or your pocket book will run amok.

“War Game” The Reality: Start with a list of existing stores – how similar are they? What enhancements would be required in order to get them all to the same level from a strategic market branding perspective? Is it even feasible or has growth over the years limited your ability to invest that much capital in your existing (and future) sites to align the vision? Going through this store-by-store will help identify the commonalities as well as creating a targeted strategic direction. Better to know this in advance than self-actualize halfway through your business plan.

Operationalizing Your Vision: Once a store-by-store list is completed, setting out a plan for capital investment is next on the list. This project plan must not only work for existing stores, but should also apply to new stores as they come into the fold. Store count growth can be a wonderful thing but left unmanaged when it comes to on-boarding new locations and the overall essence of your brand will quickly deteriorate. Capital investments should be made to ensure that the strategic alignment of the stores is consistent and fiscally practical.

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7 Questions for Evaluating Internet Marketing Tools

Jun 24 2023 Published by admin under Uncategorized

There are a lot of tools to help you market your business on the internet. Some are fantastic tools and others? Well, not so much. It seems as if everyone is an expert in marketing on the internet. There are probably a few thousand “can’t miss, sure fire, systems” that will help you get rich overnight. But if they are so can’t miss, why bother selling the system when you can just use the system itself?

Here are 7 questions to ask when you are looking at buying tools for marketing on the internet. Ask yourself these when looking at websites and other internet based activities:

What is the purpose of this tool? – Does it present information on your business or the tool? Does it ask the recipient to do something? What do you expect to happen when someone sees it?

Who is it directed at? – What is the target audience? Do you target it? Does the tool owner? How does it get to the recipients?

What is the person being asked to do when they receive/view it? – Are they asked to buy something? Click on something? Sign up for something? Is it related to your business or the tool itself?

Would I be enticed by this? – Pretty simple… If you were looking for an opportunity, would this intrigue you and would you take the action the tool asks for? You have to be TOTALLY honest here and not get caught up in the hype.

What does this do DIRECTLY for my business? – Exactly how does this help YOUR business? If you cannot answer this with a direct, precise answer, then the tool is not clear enough or it doesn’t promote your business at all.

Is my business even mentioned at all? – Is there a place in the tool to mention you, your personal/business website, phone numbers, etc. etc? If not, don’t do it.

Who benefits the most from this? Me or the owner of the tool? – There is only one right answer here.
When you are doing your internet marketing, and I believe you should be, evaluate all your activities based on these questions. If you cannot come up with good answers that help you and your primary business, then take another look at the tool. Change it if you can or dump it in favor of another tool.

Remember that your activities on the internet are to support YOUR business. While it’s certainly OK for someone to make a profit providing you with tools, make sure that it isn’t disguised as a way to promote their own business by getting you to do the work.

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Grow Your Network Marketing / MLM Downline The Smart Way and Have More Fun

Jun 24 2023 Published by admin under Uncategorized

Stop Wasting Your Time Approaching Disinterested People

No matter how warm your market is, it does not mean that they have any personal interest in your products, service or opportunity at this time. The fact that you have known them for years only means that 1) they would like to see you succeed, and 2) they might be a little more patient with you since they know you are new to this business. So why do so many sales industries, e.g. insurance, cars, and network marketing / MLM, start you off with calling on friends and family?

The Traditional Network Marketing / MLM Approach Is Great For Starters

The traditional network marketing / MLM approach starts with friends & family because it makes sense to start there. It is a great way to learn the business, your products, the process of presenting, answering objections and enrolling people. However, as a person attempting to make serious money in your network marketing business, you want the best return on your investment of time and money. You only have so many friends and family – then what? Strangers! Disinterested Strangers! Is it really any surprise that most multi-level marketers burn-out at this point. The people whose deep down motivation or “WHY” is strong enough to handle the rejection succeed and make tons of money.

The Alternative: Speak To The Interested, Active Buyers Out There

Obviously, speaking to people who already have an expressed interest in what you have to offer is a better use of your resources. But, you are not a mind-reader, so how do you know who is interested in what you have to offer? Their actions will tell you. There are people online, right now, searching for exactly what you can give them. They are searching for exactly what THEY want. The search engines are telling them who has it. Internet marketing is the ability to discover where your specific audience is online. Once you know where they are being sent online who can place your targeted message in front of them.

Targeted Messages In Front Of Network Marketing Targeted Audiences

If you are selling coffee or legal services or phone systems or beauty aids, etc., then you can get directly in front of those specific audiences. Put a Targeted (product-specific) message in front of that Target Buyer and many of these people will opt-in to your message and be in your inbox asking you to contact them for more information. Now you are able to pick up the phone and call active, interested buyers and present our products, services and opportunity directly to them. Could you ask for a better audience? This is internet marketing or internet lead generation. This is how you build a downline quickly. This is how you run a global, home-based business. Contact me and make your business more successful and enjoyable.

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Measuring Your Word of Mouth Marketing Is a Must

Jun 24 2023 Published by admin under Uncategorized

Marketing to the vast audience available within the online world provides plenty of opportunity to gain visibility. Are you getting the optimal attention? This is an important question that you must ask yourself even if you believe that you are achieving interaction.

All social marketers have their own unique strategies (you have a few elements you’ve compiled to individualize your brand). These strategies must provide a profit for them to be viable. If they don’t, you’re just splashing water instead of swimming. This means that measuring your word of mouth marketing effectiveness is a must in order to generate an online presence that proves its worth and benefits your brand.

Word of Mouth Marketing Assessment: Questions You Should Ask

1. How effective is your strategy?

There are numerous elements to a strategy, such as content, promoting that content, and the level of interaction that you partake in. In order to calculate how effective your approach is, you need to analyze what’s taking place in your online network.

Direct traffic is your first stop. Most social and content marketing will result in navigation to your site, but this doesn’t necessarily mean that others are getting the message. Remember that sharing your brand is up to your audience members. What mediums are you using that allow content to be shared when the audience navigates to your site? Many Facebook apps allow status updates (your friend recently read an article). Be sure that you incorporate apps to allow for indirect third-party sharing in order to get the most benefit from direct traffic.

2. What do your analytic tools tell you?

There is an efficient way, and less efficient ways, to accomplish tasks just like with any other technique. How do you analyze your technique though? This should be done by weighing how much effort (time and money) you invest, and reward you receive.

In this case, analytic tools become a great asset. When you posted your content, was there a rise in visibility? Did the audience interact with you? Most importantly, did they share your material? Does your content reach beyond just your audience and out into a wider network?

At the end of the day, if you are spending time promoting and producing content that is not reaching the audience, you’re not actually producing ideal results. In fact, you may be costing yourself valuable time. The best thing you can do is to learn from what doesn’t work and use that information to tune into what does work.

3. Does your effort actually create a profit?

This is the basic principle of effort vs. reward. Remember that time is money, as well. Are you spending it appropriately? Activity does not equal productivity, which is where many online marketing strategies tend to go wrong. Just because you’re promoting an online presence does not mean that it is reaching the audience effectively or that they are sharing the material.

Start by calculating what effort you are putting into your strategy. Are you promoting effectively? Are you interacting with social? Blogs, social media, and video all cost time. Keep track of how much time you’re investing into these applications.

Compare the previous few days, and the following few days (remember that content marketing is long-term), once you post them to get the best data. Is there a quick spike in sharing? How much time does it take to reach the audience? If you’re linking a blog or video to social, it won’t remain active on feeds very long, so if you’re not getting links or shares in this manner, it could be the result of not just your content but your approach, as well. Remember that promoting your content through links is part of your strategy. The link can’t necessarily speak for itself, so you need to construct attractive material (a quote or reference) that draws the audience.

One of the first things to focus on when trying to stimulate sharing is that you have to be the first one to share.

What you share and how you share it will affect how eagerly your audience shares it with their own network. Using your online tools effectively is essential for success. Social networks aren’t all the same, each requiring that you adapt your content differently. While the audience might find the content relevant, it doesn’t mean that your approach is working.

The benefits that you get from your word of mouth marketing are direct results of your content marketing strategy. This fact stresses the importance of creating content that is shareable and attractive to the audience. And in this case, measuring your word of mouth marketing is a must.

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Insurance Email Marketing As Part of Your Sales Arsenal

Jun 24 2023 Published by admin under Uncategorized

Insurance agencies in their efforts to contact clients and create new sources for business regularly rely on different kinds of communication, including the phone and use of the Internet (Facebook, LinkedIn). Furthermore, in order to be effective, agents need to be sure they’re making the very best use of each type of communication provided to them, including:

Building a dynamic, agency website that promotes a call to action
Pay-Per-Click Search Engine Advertising
Online podcasts, and
Online yellow pages
Moreover, insurance email marketing added to their arsenal of sales and communication opens up another way to touch base with their existing clients, follow up with leads, and cross sell or up-sell. In fact, most people prefer email as a form of communication: it’s simple, effective, gets directly to the point, and can be useful for a lot of different things all at once. But, there are a couple vital things to be aware of when using email for an insurance agency, especially for those that may be new to the business.

It’s still important to use proper etiquette, and when it comes to insurance, an agent has to be particularly careful with the way in which he or she communicates with clients. Since insurance is not a service or product sold that immediately delivers tangible results, it is important to add a personal level to emails instead of just presenting sterile insurance information without much need for thought.

For instance, in order to optimize emailing as a marketing tool when emailing one of those possible leads, don’t send them an uninteresting e-mail with coverage details, premium amount, and how they can finalize their purchase. Remain human during this interaction while still minding the guidelines of Internet etiquette. Basically, try to personalize the emails, because doing so will put customers at ease, and it will also open up another door of communication that the consumer should feel at ease with, and they will appreciate this.

By learning to incorporate successful email communication as a marketing tool, the company will likely gain sales and retention, and small things like this could also lead directly to other benefits, like getting customers to enroll for email lists, newsletters, or to email their agent directly with a query or policy change.

To run a successful agency, there is a need to confirm satisfaction with the services provided and also have every possible door open to customers. Insurance email marketing is the one thing that may be used in a variety of ways, and can be an additional door for both new, and existing customers, to use.

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