Archive for: June, 2023

The Recipe For A Successful Online Marketing Strategy

Jun 06 2023 Published by admin under Uncategorized

Most successful affiliate marketers will tell you that aggressive marketing is the best type of marketing.

This is part of the ingredients to a successful online marketing strategy.

You have to be willing to get your product out to as many people as possible, with as many available types as possible.

At all times, you should be using at least 4 advertising methods to get your product out.

This can come in the form of pay per clicks, writing to article directories, putting ads out in ezines, doing co-registrations, posting in forums, and whatever you can get your hands on.

However, a profitable marketing strategy isn’t only about getting to as many people as possible.

Part of what an aggressive marketing strategy does is it pre-qualifies people before they even get to you!

Just by the sheer amount of material about you and your product that is made available online, people become already aware of who you are and your product. By the time they actually make contact with you, you won’t have to do as much “pre-selling.” They already know who you are, so they are already more receptive to you.

Having many venues for traffic helps you to not only increase your traffic, but helps you to direct your traffic, which helps your profitability.

Let me give you examples.

1. You submit numerous articles out to the major article directories. Your articles get picked up by website and mailing list owners, and readers of these places get directed to your landing page and become your subscribers. You can then continue to follow up with these people, sending them to your blog for more articles. This creates more opportunities for “pre-selling,” which makes them more receptive to you.

2. You run pay per click campaigns, and you entice subscribers with bonuses and other free material. Maybe you give a special report, similar to what I do. Then you send them back to your blog for more articles and “pre-selling” opportunities.

3. Let’s say people are on your mailing list, and you follow up by directing them to another landing page with another special report. This special report is set up to be given away for free, so now you have a viral source to spread your advertising!

Viral advertising is a very powerful form of advertising. What it is, is when you have other people do your advertising, but cost free! So in the case of the free report, you give this to others as a bonus for being a subscriber. As an added incentive, you let them distribute this report to their own list, bringing added value to this report. They distribute the report, and at the same time, they do free advertising for you (because your website link is somewhere in the report, or as an alternative, they distribute the e-book by using a link, that is essentially a link to your launch page!)

By being able to direct your traffic, you can “pre-sell” people like crazy, which increases people’s receptiveness to you. Directing traffic can also set up your other free advertising methods, like viral books!

To your success!

Lee

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E-mail Marketing – A Cost Effective Way to Promote Every Business

Jun 05 2023 Published by admin under Uncategorized

With the current advance technological environment, core competition between businesses is getting stiffer. Marketers must use every possible marketing methods and tools readily accessible to be able to reach their target market and eventually gain sales. One of the existing methods that can be used freely or at a minimal cost is e-mail marketing. E-mail marketing is basically described as the sending of a marketing letter, proposal, an offer or any advertisement directly to the client via electronic mail or e-mail.

There are lot of benefits that a business could derive in implementing an e-mail marketing campaign. It may aid in the acquisition of new potential clients for your products or services, it may also be the communication tool to retain good clients, as well as a cheaper method of advertising. When discussing e-mail marketing, there are basically three types that can be considered; the Direct Mailers, the Retention Mailers, and the Placement Ads Mailers.

Direct mailers is the most basic and popular type of e-mail marketing, the business sends out promotional letters via e-mail directly to the addresses of its targeted customer email list. The list of potential clients may either come from the businesses client directory or can be taken from service companies. Certain service companies offer list of e-mail addresses of individuals either for sale or for rent. Retention Mailers are much more detailed than the Direct Mailers. Retention mailers does not only convey a particular promo or ad but are generally used to retain loyalty of the existing clients. The messages in retention mailers are generally geared towards attaining a positive action from the client, which is either to buy or inquire. Retention mailers detail out information regarding the business, its products, or services and the potential benefits that it may give to the client. These types of mailers are generally sent on a regular basis. Lastly, placement ad mailers generally would entail placing your business ads onto another companies e-mail marketing campaign for just a minimal fee.

The foremost consideration is the proper timing in sending out business mailers. At times, consideration of every clients situation is a must, thus, sending out relevant promotional e-mails at appropriate times may reap out positive results. For example, you may consider sending promotional e-mails during holidays and other occasions. During these times, people have generally more time to read out e-mails and possibly more time to act to it. Frequency in the delivery of e-mails to clients is the next factor. Every email marketing campaign should always observe proper sending intervals. You do not want to bombard your client with numerous promotional e-mails day after day so try to avoid spamming them.

Business mailers should always develop a more personal approach in conveying their message towards every client. Use of personal salutations and greetings is of help for this method. To capture attention and entice clients, mailers should include relevant graphics. Finally, allow easy subscription and un-subscription of your mailers. Those above-mentioned marketing methods should be helpful in your business promotion but nonetheless, e-mail marketing is just the preliminary step in maintaining an excellent customer relationship.

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Direct Opt In Email Marketing Can Replace All SEO Efforts

Jun 04 2023 Published by admin under Uncategorized

Direct opt in email marketing is so powerful that some webmasters have totally ignored all SEO marketing efforts and concentrated all their efforts on email instead with admirable results.

There are actually multi-million dollar online enterprises like Agora Publishing that have relied entirely on direct opt in email marketing to generate loads of traffic and to build up their substantial business.

One of the major attractions of direct opt in email marketing is the fact that the impact and results of your marketing effort are virtually instant. When this benefit is combined with careful perpetual testing, then a webmaster or blog site owner finds themselves with a very powerful tool in their hands. From a cold start one can launch a marketing strategy and test and perfect it for maximum results within a very short space of time.

While another webmaster is patiently waiting to see the impact of their SEO efforts, the one using direct opt in email marketing will already be enjoying the fruits of their efforts and will already be seeing an increase of traffic to their site in leaps and bounds.

And what many webmasters like best is that they no longer have to be at the mercy of the whims and potentially devastating decisions of leading search engines that usually see some sites losing all their search engine generated traffic virtually overnight.

Direct opt in email marketing has the potential to pay big and to pay fast.

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Starting an On-Line Business – The Importance of Market Intelligence

Jun 03 2023 Published by admin under Uncategorized

As with any business venture, it is important to consider the importance of market intelligence when starting a new on-line business.

So what do we mean by market intelligence? It simply means being aware of what the market is doing currently. If we want to be close to the market, we need to fully understand it, including the role that our competitors and customers play.

With regard to our potential customers, it is a matter of asking the question; “What is the customer looking for?” That is the key component of any market intelligence. In order for us to succeed in an on-line business, we need to carry out research on this subject to enable us to see the opportunities that might exist.

We also need to ask; “What is happening currently in the market place? What major shifts are taking place? What are the trends?” As someone said; “In business, a trend is our friend”, and so we need to be aware of current trends.

For example, an obvious major trend is the increasing use of the internet. It is estimated that globally there are currently 1.5 Billion internet users, with 1 million new internet users coming on-line every day. This obviously presents a huge and growing potential market for our products and services.

Another trend is the shift towards the direct sales of products and services. It estimated that globally there are currently 70 million people starting a direct sales business every day. This is largely due to the huge number of lay-offs in the labor market in the last two years as most industrialized countries are currently experiencing unemployment in the range of 7 – 10 %. Many of these people are blue-collar workers and skilled professionals who have been forced into creating their own employment. A number of these are starting up a direct sales business for the first time.

If you combine these two trends: The increasing use of the internet and the increasing number of people involved in direct sales, you will come to realize that the big shift in business today is the increasing number of people who are starting a direct sales business using the internet. This may be part or full-time, and what we also find is that most of these people are operating these new businesses from home (here is another trend).

The statistics however are not promising for people who are new entrants to internet marketing – the fact is that 97% of internet marketers don’t make money! So this throws up another thing that we need to consider. There is a huge need for training and education in internet marketing to ensure that people do not fail. This can be seen as a huge opportunity – the large number of people who are new to internet marketing who need help and support.

This presents one of the greatest business opportunities of our time. Are you willing to capitalize on this opportunity? Conversely if you are one of those needing help and support? In either case you can click on to the attached link.

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Direct Mail and Direct Mail Marketing for Auto Detailing Companies

Jun 02 2023 Published by admin under Uncategorized

Do you own an auto detailing shop or aftermarket auto accessories business? Are you looking to fill your shop up or add an additional bay? Are you looking for ways to increase business and get new high paying clientele and potential customers? Are you looking to expand your business and customer base? Do you have a marketing strategy and have you considered what type of advertising you are currently using and if it is working for you?

May I recommend direct mail and direct mail marketing advertising for auto detailing companies and aftermarket auto accessory businesses? The reason I recommend this is for many years I ran a company called; The Detail Guys. We found that when we wished to open a new auto detailing shop or expand an existing detailing shop that direct-mail and direct-mail marketing coupon packages worked extremely well for our company.

What we did is offer discounts to new customers and we sent out to direct-mail marketing coupon packages in all the zip codes within a 10 mile radius. Each time we did this we got new customers and those customers once satisfy gave us referrals and helped us with word-of-mouth advertising.

This is why I recommend direct mail marketing and those little coupon books you see that are sent out as a good way to market an auto detail shop or an aftermarket auto accessory business. Please consider this in 2006.

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