Most successful affiliate marketers will tell you that aggressive marketing is the best type of marketing.
This is part of the ingredients to a successful online marketing strategy.
You have to be willing to get your product out to as many people as possible, with as many available types as possible.
At all times, you should be using at least 4 advertising methods to get your product out.
This can come in the form of pay per clicks, writing to article directories, putting ads out in ezines, doing co-registrations, posting in forums, and whatever you can get your hands on.
However, a profitable marketing strategy isn’t only about getting to as many people as possible.
Part of what an aggressive marketing strategy does is it pre-qualifies people before they even get to you!
Just by the sheer amount of material about you and your product that is made available online, people become already aware of who you are and your product. By the time they actually make contact with you, you won’t have to do as much “pre-selling.” They already know who you are, so they are already more receptive to you.
Having many venues for traffic helps you to not only increase your traffic, but helps you to direct your traffic, which helps your profitability.
Let me give you examples.
1. You submit numerous articles out to the major article directories. Your articles get picked up by website and mailing list owners, and readers of these places get directed to your landing page and become your subscribers. You can then continue to follow up with these people, sending them to your blog for more articles. This creates more opportunities for “pre-selling,” which makes them more receptive to you.
2. You run pay per click campaigns, and you entice subscribers with bonuses and other free material. Maybe you give a special report, similar to what I do. Then you send them back to your blog for more articles and “pre-selling” opportunities.
3. Let’s say people are on your mailing list, and you follow up by directing them to another landing page with another special report. This special report is set up to be given away for free, so now you have a viral source to spread your advertising!
Viral advertising is a very powerful form of advertising. What it is, is when you have other people do your advertising, but cost free! So in the case of the free report, you give this to others as a bonus for being a subscriber. As an added incentive, you let them distribute this report to their own list, bringing added value to this report. They distribute the report, and at the same time, they do free advertising for you (because your website link is somewhere in the report, or as an alternative, they distribute the e-book by using a link, that is essentially a link to your launch page!)
By being able to direct your traffic, you can “pre-sell” people like crazy, which increases people’s receptiveness to you. Directing traffic can also set up your other free advertising methods, like viral books!
To your success!