7 Questions for Evaluating Internet Marketing Tools

There are a lot of tools to help you market your business on the internet. Some are fantastic tools and others? Well, not so much. It seems as if everyone is an expert in marketing on the internet. There are probably a few thousand “can’t miss, sure fire, systems” that will help you get rich overnight. But if they are so can’t miss, why bother selling the system when you can just use the system itself?

Here are 7 questions to ask when you are looking at buying tools for marketing on the internet. Ask yourself these when looking at websites and other internet based activities:

What is the purpose of this tool? – Does it present information on your business or the tool? Does it ask the recipient to do something? What do you expect to happen when someone sees it?

Who is it directed at? – What is the target audience? Do you target it? Does the tool owner? How does it get to the recipients?

What is the person being asked to do when they receive/view it? – Are they asked to buy something? Click on something? Sign up for something? Is it related to your business or the tool itself?

Would I be enticed by this? – Pretty simple… If you were looking for an opportunity, would this intrigue you and would you take the action the tool asks for? You have to be TOTALLY honest here and not get caught up in the hype.

What does this do DIRECTLY for my business? – Exactly how does this help YOUR business? If you cannot answer this with a direct, precise answer, then the tool is not clear enough or it doesn’t promote your business at all.

Is my business even mentioned at all? – Is there a place in the tool to mention you, your personal/business website, phone numbers, etc. etc? If not, don’t do it.

Who benefits the most from this? Me or the owner of the tool? – There is only one right answer here.
When you are doing your internet marketing, and I believe you should be, evaluate all your activities based on these questions. If you cannot come up with good answers that help you and your primary business, then take another look at the tool. Change it if you can or dump it in favor of another tool.

Remember that your activities on the internet are to support YOUR business. While it’s certainly OK for someone to make a profit providing you with tools, make sure that it isn’t disguised as a way to promote their own business by getting you to do the work.

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