There has never been a better time to be a virtual assistant, mainly due to the advent of the Internet. Gone are the old days where you are limited to the number of clients you could have based on how many business cards you can physically give out.
You now have the whole world at your disposal, literally speaking! Your new task is to learn how to reach them to get more business than you can personally handle. You would need a little education in marketing, direct marketing online to be precise. Direct marketing is the ability to reach customers without a middleman involved. And that’s exactly why the Internet is godsend for your virtual assistant business online.
The first step is to identify your audience, now I know you might be saying; “I know who my audience is, but do you really know these group of people. Where do most of them work, where and what do they read online, what are their hobbies, what is their average age and income? Knowing specific answers to each of these questions will increase your business by leaps and bounds.
Why? Because you will know exactly where to go to “pickup” these customers, you would have a gut feeling about a banner ad on a particular site because you know that your audience frequents that site. Your will be able to laser target Google pay per click keywords because you know they are being typed by the prospects that needs your product or service the most.
This is an insight as to how a successful Internet marketer thinks and I want you to be one as well.